This is a complicated issue that doesn't have a perfect solution.
One of the most important things you can do is keep yourself informed.
A large party of why this tracking is such a serious issue is because this information is being collected from us without our knowledge or consent.
Online data collection can be a difficult thing to conceptualize because we can't actually see it happening. It makes it hard to be aware of or even care about.
In the iOS App Store, every app has a privacy report that lets you know what information it takes from you.
While it is by no means perfect, it is a good start to being more transparent about data collection.
Here are a few other things you can do to protect your privacy:
Download a
firewall app that
blocks trackers.
This helps protect you from apps that are trying to collect data from you.
Look through the
privacy settings
on your phone
Clear your
phone of old
unused apps.
All apps collect information about us, and deleting apps you don't use stops it from happening needlessly.
Be wary of who
you give out
your email to.
Consider making a secondary account that you can use to log into apps
Almost all the
responsibility
to protect our
digital privacy
falls on us, the
consumers.
Tech companies don't want to be transparent about their privacy practices, and a lot of money is made in the business of buying and selling user data.
They have the ability to enact more privacy regulations, but not much incentive.
This is why our actions